Jewelry Industry News

Avant-Garde Jewelry Makes It Easier to Choose the Perfect Tungsten or Titanium Ring

CINCINNATI, OH -- 05/29/09 -- ELEGANO -- Avant-Garde Jewelry Co. has introduced a new feature to its website. Customers can now interact closely with the images of titanium and tungsten rings when they visit the site. By simply clicking and dragging the mouse cursor left and right, customers can spin the ring 360 degrees.

This web 2.0 technology also allows shoppers to zoom in on the image to see a detailed view.  The new site feature allows for sound decision-making between products and a better shopping experience. Now shoppers do not have to guess what the tungsten or titanium ring looks like on the other side -- they can just spin it around and see. It is the next best thing to actually holding the ring in your hand.

A great deal of time and effort goes into the creation of each interactive image. There are skillful photographers that take 20 to 30 pictures of each ring, moving it just a few degrees at a time. These photographers must also ensure the focus and lighting stays the same in each shot. The pictures are then digitally processed, cleaned and stitched together into a Flash animation file.

Adding 360-degree product animations will not only simplify the decision-making process, but will also reduce those "not what I wanted" returns, which saves customers time and shipping expenses.

This new feature will first be available for titanium and tungsten rings and will be expanded to include titanium bracelets, necklaces and other jewelry in the near future.

About Avant-Garde Jewelry: Avant-Garde Jewelry specializes in the creation of contemporary titanium rings, tungsten and ceramic rings containing gold, platinum and diamond inlays. In addition, a range of high quality titanium necklaces, crosses, bracelets and other jewelry are also offered. For additional information on Avant-Garde's return policy or a list of the available range of products, please visit www.titaniumstyle.com.

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