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It can't be denied that Rolex is one of the most renowned watch brands, setting the standard for luxury time-telling, distinctive accessories. Not only meeting standards and the expectations of wearers world-wide, but setting new standards, innovating the industry and changing the way we tell time today.

The first Oyster Perpetual Datejust Rolesor immediately became a coveted men's accessory, both masculine and highly luxurious. This year, Rolex has released a new, updated Rolesor, embracing all the latest watch making innovations and timepiece technology.

The new Datejust II features the slowly evolving design of the line, bring the hit watch of 1945 steadily into the contemporary age, making Rolex's Rolesor the go-to look for men, and now women as well, once again.

The four stunning dials of the Datejust II for men are testimonies to the brand's unparalleled stance in the industry as luxury watch maker. A fluted bezel in yellow or white gold makes a dramatic frame for the sleek texture of the dial, punctuated by bold Arabic numerals.

Classically pairing white and yellow gold with an either white or yellow Rolesor case brings the rich hues of the gold new brilliance while the large date at 3 o'clock is proudly magnified through the sapphire crystal. This time around, Rolex has extended its experienced and knowledgeable hand toward women, bringing female fans of the unparalleled brand the satisfaction of wearing the renowned Datejust Rolesor as well.

More at: http://tinyurl.com/lj2ugj