Jewelry Industry News

Gold prices have consumers sticking to classics

Gold with diamonds is a winning combination, according to 77 percent of panelists. These Oval earrings in 18-karat white gold from Sasha Primak feature 7.25 carats total weight of pave-set round colorless and black diamonds; suggested retail price is $19,025. SashaPrimak.com

Gold with diamonds is a winning combination, according to 77 percent of panelists. These "Oval" earrings in 18-karat white gold from Sasha Primak feature 7.25 carats total weight of pave-set round colorless and black diamonds; suggested retail price is $19,025. SashaPrimak.com

Coupled with the economic downturn, pricing volatility in the gold market has leveled a hard hit on gold jewelry sales.

While 15 percent of National Jeweler's product panel members said higher gold prices have actually led to gold jewelry sales being up slightly in recent years, 23 percent said sales are down slightly, 12 percent said sales are down significantly and 50 percent said sales are flat.

As for what is selling, panelists indicated that gold chains (35 percent) topped a list of categories, edging past bracelets, earrings and rings. In terms of the precious metal itself, 14-karat gold (cited by 77 percent) is the top karatage, and white gold (54 percent) is the most-wanted hue, trailed by yellow gold (42 percent).

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