Jewelry designers help beat breast cancer

These Mikimoto akoya pearl earrings from the "Everything is Possible with Hope" collection retail for $3,000, and 50 percent of proceeds benefit the Young Survival Coalition, a nonprofit network dedicated to addressing the needs of young women affected by breast cancer. The earrings feature pink sapphire and colorless diamonds set in 18-karat white gold.
New York--With October quickly approaching, National Breast Cancer Awareness Month will be celebrating its 25th anniversary of drawing awareness to one of the leading forms of cancer worldwide.
A flurry of jewelry designers are pitching in, too, creating everything from pieces with pink ribbon imagery to more subtle designs crafted simply in rose gold or accented with gemstones in the cause's pink hue.
In common between the designs is that a portion of proceeds will be donated to fund breast cancer research or efforts to generate awareness and education.
As a breast cancer survivor, the cause is close to jewelry designer Neda Behnam's heart. In 2008, Behnam launched the Diamonds For A Cure (DFAC) line with the mission of raising funds for cancer research through specially designed jewelry collections. The "Lucky 7" collection is one such grouping created in honor of Breast Cancer Awareness Month.
"I wanted to do something to honor Breast Cancer Awareness Month as well as honor all those, like myself and my family, who have been touched by breast cancer," Behnam said in a media release. "Seven is a very lucky number and represents a high level of spirituality. It also means new beginnings."
The seven pieces that make up the collection are available in 18-karat yellow gold, rose gold or sterling silver, and each piece is set with diamonds. Prices range from $399 to $3,000, and a percentage of sales benefit Stand Up To Cancer.
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