Jewelry Industry News

Victoria’s Secret unveils $3 million diamond bra

Model Marisa Miller wears Victorias Secrets Harlequin Fantasy Bra, designed by Italian jewelry house Damiani.

Model Marisa Miller wears Victoria's Secret's "Harlequin Fantasy Bra," designed by Italian jewelry house Damiani.

New York--Victoria's Secret has been selling its convertible bras for years, but when shoppers receive the lingerie retailer's newest catalog in the mail this week, they'll find one version with a $3 million price tag.

The latest of the diamond-studded stunners that Victoria's Secret reveals each year is a Victoria's Secret Very Sexy Convertible bra crafted with an 18-karat gold harlequin-patterned net and embellished with 2,355 colorless and cognac diamonds.

Topping it all off is a rare, 16-carat heart-shaped diamond in a champagne hue.

The "Harlequin Fantasy Bra," as it has been named, was designed by Italian jewelry house Damiani and manufactured at the brand's workshop in Valenza, Italy.

A team of 15 artisans labored for more than 800 hours to produce the bra's gold framework and hand-set its nearly 150 carats of diamonds. Each link of the bra's intertwining gold frame, as well as all of the feather-like gold elements that line the bra, were mounted individually and move independently.

After the diamonds were set, the artisans set to burnishing the gold, protecting each stone with an enamel solution before submerging the piece in a rhodium bath. The final result: a striking contrast between the sparkle of the diamonds and the darkened gold.

More at: http://tinyurl.com/yk4aykc

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