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This ring by manufacturer J. Birnbach features a 2.01-carat cushion-cut center stone with D color in a handmade platinum mounting with 0.33 carats of pave diamonds on the band. It retails for $28,355.

New York--At Greenwich Jewelers in New York City, the current diamond cut of choice among the many well-heeled professionals who choose the 33-year-old lower Manhattan haunt for their engagement ring shopping might surprise: It's the cushion.

But don't just take the word of the owners, Jennifer Gandia and her sister, Christina Gandia. Just take a glance at Gambale's ring finger and see which diamond cut the young retailer herself chose when it came time for her to say "I do."

"Out of the fancy shapes, cushions are definitely our top fancy shape," Gandia says, noting that at Greenwich, cushion cuts have pulled ahead of princesses in popularity.

In terms of engagement rings, the only cut of diamond the jeweler sells more of is the ever-popular round.

"I think it's New York," Gandia says, when asked why the cushion is such a hot item in her store. She points out that the city's women are exposed to a lot of advertising and, thanks to New York City's position as one of the world's fashion hubs, they also get a first-hand look at the emerging trends that all the big brands are embracing.

To wit: Just last week, at its New York City flagship on Madison Avenue, David Yurman unveiled its bridal collection, and "The David Yurman Signature Cut Diamond," which is trademarked, was none other than a modified cushion.

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