news / articles 
Hearts on Fire launches mobile-enabled ads(0)
Boston–Branded diamond company Hearts on Fire has partnered with a Michigan-based technology company to launch a series of magazine advertisements designed to direct print advertisement viewers to the Web.
According to a news release issued by the Boston-based company, Hearts on Fire has teamed with Tappinn to create print ads that feature engagement rings from its [...]
Is silver the ticket for Mother’s Day sales?
By Catherine Dayrit
New York–The brood may have long graduated from the days of crafting handmade button bracelets and macaroni necklaces as Mother’s Day gifts, but that doesn’t mean mom is over the appeal of hand-wrought, personalized gifts.
Designer jewelry offerings have been bursting with sentimental appeal, as of late, creating no shortage of pieces that can [...]
Affordability helps colored stones grab attention
by Michelle Graff
The recession has pummeled almost all jewelry categories, and colored gemstones have their share of bruises.
In National Jeweler’s latest Product Panel, which focused on colored gemstones, the greatest percentage of respondents respondents, 42 percent, reported that the recession has negatively impacted their sales of colored gemstones and colored gemstone jewelry.
Still, there is good [...]
Bridal brand A. Jaffe names McArdle CEO
New York–Bridal jewelry manufacturer A. Jaffe has announced the appointment of James McCardle as its chief executive officer, effective May 2010.
A senior executive MBA with national and international luxury branded sales experience, McArdle was most recently managing director of Todd and Duncan, a U.K.-based cashmere mill that supplies luxury textiles to many of the world’s [...]